Shelby Ring in the 7th grade (pictured above.) Synonyms:mass, sea, lavish display, splash, extravagance, extravaganza, flourish, show, exhibition: "the garden was a riot of color" Synonyms:uproar, rampage, furor, tumult, commotion, upheaval, disturbance, street fight, melee, row, scuffle, fracas, fray, affray, brawl, free-for-all MoreĪn impressively large or varied display of something. Something that the ruby- now prominently part of our brand identity-perfectly symbolizes.Ī violent disturbance of the peace by a crowd. Today, we are a team of powerhouse women (and a few incredible friends and besties we love to work and collaborate with on shoots, too.) We have a new name and a new logo we wanted something reflect the outrageous, transformative curve balls life throws at us - and the bold resolve each of us must take to #BossUp in our truths and paths. of creating compelling Sorry-I’m-Not-Sorry, bold statement-piece promotional content for brands and businesses, and we “flew the nest” of our prior branding Nest Productions, and spread our wings and expanded our services and become Ruby Riot Creatives. So getting past her fear of going against the grain, and starting a “riot” of sorts in the wedding world, reminded Shelby that the world truly wants that creative, unique streak that each person brings to the table.īy 2018, we found our work quickly spilling outside the wedding industry. She revamped her website, revamped her company content writing, got clear on who she would love to attract and work with (and be paid!) She took risk (in the form of asking couples if they’d be comfortable and open to adding some songs with some flair, which most said, "Of course!”), and the result? She was able to scale her video team from just her to a team of four, doubled her referrals and bookings for the next two years. So at the beginning of 2017 she stopped coloring inside the lines and making excuses. Shelby wanted to see a couple’s story unfolding with Hozier singing their love in the background, with some epic EDM beat drops to follow for the groom’s brother doing “the worm”…She wanted to honor her creative personal aesthetic and style and create something that matched the uniqueness of her awesome clients. It’s true- she did it, until she couldn’t do it anymore.īy 2017 Shelby started burning out creating these videos that frankly to her- were super lame! Shelby would argue that the music in a video or film is as important if not more important when it comes to shaping the experience and energy of a film. She created the same thing everyone else was doing: super sentimental, gushy wedding videos set to terrible piano music. When Shelby moved to Charleston, South Carolina from working in the British Virgin Islands as a former charter yacht chef, she opened up shop in 2015 as a wedding videographer here in Charleston and paid her dues, coloring inside the lines like all the other wedding videographers. The automaker has helped “elevate and celebrate” the competition, says Naz Aletaha, Riot Games global head of League of Legends Esports.It all starts with a crazy idea-ours was to create wedding videos that broke away from the norm. The automaker is one year into its global partnership with League of The League of Legends Esports YouTube channel. Prior to the event, Mercedes-Benz and Riot Games will provide exclusive insights into the creation process of the Championship Ring in a short-form documentary that will be available on They will be presented to the winning team following the World Championship finals in Reykjavik, Iceland on Nov. Its signature star pattern alongside the Summoner’s emblem. The rings showcase the Mercedes-Benz brand with Of advanced exterior design at Mercedes-Benz, adding that it brings together the identities and design languages of both partners. There is a “real piece of Mercedes DNA” in the rings, says Steffen Köhl, head Trophy Ceremony presented by Mercedes-Benz.Ĭo-created by design teams from Mercedes-Benz and Riot Games, the rings represent the highest level of achievement and prestige inĮsports, just as champion athletes in football, basketball and more have done for decades. Made from 18 karat white gold and sapphire to reflect the blue and silver color palette of the Summoner’s Cup, the rings will be unveiled to the team during the Mercedes-Benz drew on traditional sports tradition to design something that has never been presented to an esports champion in history: custom-fitted championship Riot Games is a video game developer, publisher and esports tournament The automaker is lending its luxury expertise to a first-of-its-kind award for each winning team member of theĬompetition, which is the largest global esport tournament, garnering nearly 46 million viewers last year. Mercedes-Benz is collaborating with Riot Games on anĪctivation around the League of Legends World Championship.
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